The world has over 7 billion people in it. How many of them think in English when they are making a decision? How many CEO’s, VP’s or MD’s weigh-up serious business decisions using a different language for their inner-most thoughts?
The most powerful business-influencer is the voice inside your customer’s head. If your global customer isn’t thinking in English then are they fully grasping the USP of your brand-messaging? Are they truly appreciating the nuances of your Sales Proposal? Do they really understand the small-print in your contract?
On your first date with a potential new customer, how can you stand-out from all the other suitors with the same English-based carnation in their lapels?
It’s no longer your technology / solutions / services / people / pricing / industry-experience or brand that differentiates you in the global market; it’s your ability to connect with customers in the language they think with.
We talk about ‘new’ and ‘emerging markets’, such as Asia, India, South America, Africa, Russia or the Middle-East, how many potential new customers are you missing by only communicating in English?
Have you lost an international tender to a local competitor? Don’t assume it’s because they were cheaper or offered better services. They probably won because the customer really understood them.
Let us partner with you to truly differentiate your business with our professional language services. We’ll help you engage meaningfully with your global target-audience and strengthen your competitive-advantage.