To offer seamless support to BMWs most influential contacts and customers from across the globe, throughout a four week event in multiple locations, delivered in 14 languages.

The main event languages were English and German, with the core languages for translation being Spanish, French, Italian, Japanese, Chinese, Portuguese, Russian, Polish, Slovak, Hungarian, Korean and Turkish.

All interpreters required experience within the automotive engineering and automotive marketing field and needed an in-depth BMW product and brand knowledge.

The personnel selection had to offer premium quality, be familiar with different cultures and have strong interpersonal skills.

A flexible and cooperative approach was essential to cater for short notice changes and last minute client requirements. Being independent, confident, friendly, courteous, and well presented, with a solid work ethic, punctuality and reliability and the ability to work in a team, were all essential aspects of making this landmark event, a global success.

Global Voices ensured it exceeded its customer’s expectations in the following ways:

• Full flexibility was exercised when accommodating all the inevitable last minute changes, extra languages, extra days, overtime and additional events /// • Covered not only the main event, but also two additional side events that were added after the main event had commenced. /// • Managed three events running in parallel to each other, whilst upscaling on interpreter and Project Manager numbers swiftly and smoothly./// • Worked with three different event agencies, supporting by not only providing interpreters at short notice but also spotting gaps in organisation between three events and thus preventing timing and personnel location issues./// • Organised all logistics and accommodation of interpreters and Project Managers as the events were located across the island with up to 2 hours’ drive between venues. /// • Considerable financial savings offered by leveraging the use of the same interpreters across multiple events./// • Cost effective and time efficient language and event solutions were offered to all unexpected challenges./// • Experienced Project Management contributed to ensuring the smooth running of the events and the communication flow.

The BMW representatives and all three event agencies were delighted with the services received once again, and have confirmed further cooperation opportunities: 

“I have always found the cooperation with your team and the interpreters to be very professional and pleasant. I also enjoyed the exchange with the interpreters. Thank you for the great teamwork.”

“We are really happy working with Global Voices. You deliver work of high quality and go a mile further every day. Thank you for all your efforts.”