Global Voices & BA&SH
Global Voices enables multilingual BA&SH press conference success.
Global Voices & BA&SH
Global Voices enables multilingual BA&SH press conference success.
Introduction
On March 11th, 2024, BA&SH S.A.S., a French clothing company, partnered with us to provide simultaneous interpretation for a multilingual digital press conference. The purpose of the event was to celebrate a collaboration between BA&SH and Saysh, a brand founded by renowned athlete Allyson Felix. Our role was to facilitate seamless communication between Felix, representatives from both companies, and members of the international press from the US and Europe.
The Challenge
This digital press conference was conducted in both French and English. We provided remote simultaneous interpretation in both languages, with a potentially tight turnaround time. Given the importance of the event, high-quality service was essential. The press conference would address sensitive topics such as modern feminism and the challenges faced by women in society. Our interpreters needed to deliver clear and accurate interpretations and effectively convey the nuanced emotional tone in multiple languages.
Our Solution
We implemented a multilingual conference system that provided live simultaneous interpretation in English and French. The audience could choose the original feed or select the simultaneous interpretation in their preferred language. This solution ensured that everyone in the audience could understand and participate in the conference, regardless of their native language.
Impact
Increased Publicity: Thanks to our multilingual white-label online interpretation setup, BA&SH gained publicity in France and the US.
Enhanced Brand Reputation: By partnering with a world-famous women’s rights activist, BA&SH strengthened its reputation as an innovative and inclusive brand.
Wider Brand Engagement: Multilingual simultaneous interpretation allowed journalists to understand the press conference and write engaging articles in their native languages, driving brand engagement across a wider audience for both BA&SH and Saysh.
Effective Communication: Allyson Felix was able to share her message regarding women in sports and fashion in multiple languages, promoting her brand across a larger European market.
Audience Accessibility: The audience could select their preferred language channel, ensuring everyone could fully participate and understand the conversations.
